About SearchStackLab

SearchStackLab publishes honest, research-based reviews and comparisons of SEO software: keyword research suites, rank trackers, backlink tools, site auditors and competitive-intelligence platforms.

We are independent

SearchStackLab is not affiliated with, endorsed by, sponsored by, or operated by Semrush, Ahrefs, Moz, SE Ranking, Similarweb, or any other vendor we review. No vendor reviews, edits or approves our articles before they are published. Product names, logos and trademarks belong to their owners; we mention them only to identify the products we are writing about.

How we research

Our articles are researched comparisons, not first-person testimonials. For each article we:

• Read the vendor's own public pages — pricing pages, plan comparison tables, knowledge-base and documentation articles — and link to them so you can check our work.
• Date every price and limit. Software pricing changes frequently, so each article says when it was last checked ("as of November 2026", for example) and shows an updated date at the top.
• Separate facts from vendor claims. When a number comes from a vendor's marketing (for example the size of its keyword or backlink database), we attribute it to that vendor rather than presenting it as independently verified.
• Avoid invented evidence. We do not publish made-up statistics, fake reviews, fake testimonials or claims of hands-on testing that we did not do. If we add our own testing in the future, we will say exactly what we did and when.
• Say who a tool is not for. Every comparison includes the situations where a cheaper or different tool is the better fit.

How we make money

Some links on this site are affiliate links. If you sign up for a product through one of them, we may earn a commission at no extra cost to you. Commissions never decide which product "wins" a comparison, and we include products that pay us nothing. Read the full affiliate disclosure.

Corrections

If a price, limit or feature in one of our articles is wrong or out of date, email us at skittles@smartscout.com with a link to the source and we will fix it and update the article's date.